Tree Media Foundation is creating a call to action campaign of celebrity films to encourage restoration of natural areas for pollinators and monarchs and to teach future generations to garden and participate in citizen science. The films have the goal of raising awareness about the issues facing pollinators and one film will focus solely on the monarch butterfly.

The films are an international effort, partnering with organizations such as the USFS and the Xerces Society for Invertebrate Conservation in the United States (Cox 2016).

• Laura Cox. 2016. Tree Media Foundation. Personal communication.

Keywords: citizen science, gardening, pollinators